Good Designers Redesign, Great Designers Realign

Great article by Cameron Moll about the evolution of a web site and how there are redesigners and realigners.

Thus, the differences between Redesigners and Realigners might be summarized as follows: The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven. One approach seeks merely to refresh, the other aims to fully reposition and may or may not include a full refresh. (Note that by “reposition,” I mean strategy and not physical location or dimensions.)

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